Monday, November 13, 2017

Ep 40, Things I Wish I Knew 10 Years Ago: Why Users Use Your Software


We like to think that users use our software because they've evaluated their options and found our software to be the best at enhancing their lives or jobs.  However, in the enterprise or B2B environments, this is rarely the case.  In this episode I explore the real reasons such users are using your software.


A new episode of A Programmer Refactored has been posted!

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